
WHAT IF your biggest weakness
was also your biggest strength?
Click here to identify and magnify your defining features
too loud or too quiet
too silly or too serious
too messy or too neat
too tough or too nice
Our parents, teachers, and managers encourage us to be well-balanced, well-rounded, and avoid extremes.
Want to learn more?
Check out the amplifi framework

Beliefs
Level 1: Awaken
Start implementing new, abnormal, improvement strategies. The normal, conventional, improvement strategies are incorrect and ineffective because they focus primarily on fixing weaknesses. It doesn’t make sense to continue using these perspectives and methods
Level 2: Assess
Identify unique strengths and weaknesses, instead of trying to conceal them. This is the primary purpose of the AMPLIFI assessment and the foundation for all the other levels.
Level 3: Accept
Acknowledge the connection between strengths and weaknesses. They are not separate and unrelated. Every weakness has a corresponding strength. For example, stubbornness (weakness) is also persistence (strength). We refer to strengths/weakness combinations as features. We don’t need to change or fix, our features.
Level 4: Appreciate
Focus on the upside of our features. Instead of wishing the weakness didn’t exist, be energized by the potential of the corresponding strength. Don’t criticize yourself or others. Don’t be ashamed of your features.
Level 5: Amplifi
Exaggerate and increase the upside of your features. Resist the impulse to suppress yourself, or to let others control you, by moderating or reducing your features. Some people will complain that you are too much. You’re not. In fact, amplification is about being even more of who you are, instead of being less in order to please others. Turn up the volume on your features. Don’t turn it done and don’t turn it off.
Level 6: Align
Find the right fit for your features. Don’t try to fit in. Don’t conform. Features are situational. A quality that is positive in one environment can be negative in a different environment. Features can’t be separated from their context. Improvement and effectiveness come from the finding or creating, the right match between the person and the place, between who you are and where you are.
Level 7: Avoid
Eliminate activities that don’t align with your features. You don’t need to confront your weaknesses. You don’t need to get out of your comfort zone. You don’t need to force yourself to do things that don’t fit your features.
Level 8: Affiliate
Partner with people who are strong where you are weak, instead of challenging and attacking people who are weak where you are strong. Appreciate and connect with people who have complementary features. Conversely, find people who are weird like you. Seek out people who share your features. They will be a source of affirmation and community.
Chaotic Creator

AWAKEN and ASSESS
Discover the connection between your unique strengths and weaknesses
You are a creative and innovative. You love coming up with new ideas and unique solutions. It’s energizing to come up with different ways to do things. At your best, you are inventive. Some of your family, friends, and colleagues appreciate your imagination. They often come to you when they need an original perspective. They are impressed by your ability to come up with unconventional ideas.
Weakness Chaotic and Disorganize
You are also messy and disorganized. Your office is a disaster zone. You have a piling system. Your life is often chaotic. Other people tell you that you need to get organized. They call you a slob. They think you’d get more done if you’d clean up. They can’t understand how you can be productive in such a chaotic environment.

ACCEPT and APPRECIATE
Don’t fix your weaknesses, be proud of them
believe that it’s crucial to become more organized. However, scientific studies have
repeatedly shown that messy people are more creative than organized people.

AMPLIFI
Exaggerate and increase your weaknesses
Be even more creative and innovative AND be even more chaotic and disorganized. Turn up the volume on who you are. Amplify it. Don’t turn it down. Don’t moderate or reduce it. Take something apart. Throw something on the floor or at the wall. Break something. Break everything. Spill something. Rip something. Hit it with a hammer. Turn it upside down. Mix up the papers on your desk. Shuffle the songs in your playlists. Wear clothes that don’t match. Change your route to work. Rearrange your work space. Move to a different work space. Work in places that aren’t designed for work. Disrupt your usual way of doing things. Disrupt your thinking. Disrupt everyone. Disrupt everything. Find something amazing in the last place you’d expect. They say you’re too chaotic. Maybe you’re not chaotic enough.

ALIGN
Increase elements of the right fit:
- Activities that require a high level of creativity
- Opportunities to be original
- Situations where unconventional ideas are valued
- Responsibilities that include a lot of variety and novelty
- Tasks that haven’t been standardized
- Recognition for your imagination
- An environment that pushes you to be even more innovative
- People who appreciate and support nonconformity

AVOID
Reduce or eliminate elements of the wrong fit:
- Activities that require a high level of organization
- Opportunities to be systematic
- Situations where efficiency is valued
- Responsibilities that include a lot of routines
- Tasks that have been standardized
- Recognition for your thoroughness
- An environment that pushes you to be even more structured
- People who appreciate and support neatness

AFFILIATE
Find people who are like you AND unlike you
Find similar people so you don’t feel alone
Build relationships with other creative and innovative people. Seek out friends and colleagues who thrive on chaos and stimulate you to create even more outrageous ideas.
Partner with people who are the opposite

Systematic Organizer
Benefits They can help you with implementation. They can turn your ideas into reality. They can organize your life so that you don’t have to.
Passionate

- Creative
- Innovative
- Original
- Inventive
- Ingenious
- Unconventional
- Unusual
- Nonconformist
- Imaginative
You agreed with these statements:
- I am creative
- I am innovative
- Chaotic
- Disorganized
- Sloppy
- Messy
- Careless
- Irresponsible
- I prefer variety and novelty
- Disorder stimulates my creativity
and themes from other assessments:
- DISC® Influence
- MBTI® Intuition, Feeling
- Big Five® High Openness to
Experience, Low Conscientiousness - Strengthsfinder® Ideation, Strategic
Resources
Messy: The Power of Disorder to Transform our Lives
Tim Harford
A Perfect Mess: The Hidden Benefits of Disorder
The Joy of Leaving Your Shit All Over the Place
Originals
Creativity, Inc.
Antifragile
Quirky
The Hypomanic Edge
Driven to Distraction
Faster than Normal
The Art of Nonconformity
The Freak Factor
One of our engineers can solve any problem you put in front of him. He’s amazing!
BUT he tends to ignore everything else while he’s working on the issue.
INSTEAD of trying to fix him, we are finding ways to let him use that superpower to tackle bigger and more involved problems AND then shielding him from interruptions.
One of our technicians can be pushy.
Instead of telling him to tone it down, we are putting him in charge of important projects where being pushy is a plus.
– Mike Bazar, Bazar Solutions
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