WHAT IF your biggest weakness
was also your biggest strength?

Click here to identify and magnify your defining features

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We live in a world that focuses on our weaknesses and tells us we are too much. . .

too loud or too quiet

too silly or too serious

too messy or too neat

too tough or too nice

Our parents, teachers, and managers encourage us to be well-balanced, well-rounded, and avoid extremes.

At home, at school, and at work, we learn that we should moderate, reduce, or eliminate our weaknesses in order to be successful.
We take assessments that tell us to adapt, adjust, and modify who we are.
AMPLIFI is different.
It is based on the belief that every weakness has a corresponding strength. these unique combinations are your defining features and you should embrace and amplifi them.
If you are ready to turn up the volume on who you are, AMPLIFI is for you.

Want to learn more?

Check out the amplifi framework

amplifi chart

Beliefs

Level 1: Awaken

Start implementing new, abnormal, improvement strategies. The normal, conventional, improvement strategies are incorrect and ineffective because they focus primarily on fixing weaknesses. It doesn’t make sense to continue using these perspectives and methods

Level 2: Assess

Identify unique strengths and weaknesses, instead of trying to conceal them. This is the primary purpose of the AMPLIFI assessment and the foundation for all the other levels.

Level 3: Accept

Acknowledge the connection between strengths and weaknesses. They are not separate and unrelated. Every weakness has a corresponding strength. For example, stubbornness (weakness) is also persistence (strength). We refer to strengths/weakness combinations as features. We don’t need to change or fix, our features.

Level 4: Appreciate

Focus on the upside of our features. Instead of wishing the weakness didn’t exist, be energized by the potential of the corresponding strength. Don’t criticize yourself or others. Don’t be ashamed of your features.

Level 5: Amplifi

Exaggerate and increase the upside of your features. Resist the impulse to suppress yourself, or to let others control you, by moderating or reducing your features. Some people will complain that you are too much. You’re not. In fact, amplification is about being even more of who you are, instead of being less in order to please others. Turn up the volume on your features. Don’t turn it done and don’t turn it off.

Level 6: Align

Find the right fit for your features. Don’t try to fit in. Don’t conform. Features are situational. A quality that is positive in one environment can be negative in a different environment. Features can’t be separated from their context. Improvement and effectiveness come from the finding or creating, the right match between the person and the place, between who you are and where you are.

Level 7: Avoid

Eliminate activities that don’t align with your features. You don’t need to confront your weaknesses. You don’t need to get out of your comfort zone. You don’t need to force yourself to do things that don’t fit your features.

Level 8: Affiliate

Partner with people who are strong where you are weak, instead of challenging and attacking people who are weak where you are strong. Appreciate and connect with people who have complementary features. Conversely, find people who are weird like you. Seek out people who share your features. They will be a source of affirmation and community.

Chaotic Creator

chaotic

AWAKEN and ASSESS

Discover the connection between your unique strengths and weaknesses

Strength Creative and Innovative

You are a creative and innovative. You love coming up with new ideas and unique solutions. It’s energizing to come up with different ways to do things. At your best, you are inventive. Some of your family, friends, and colleagues appreciate your imagination. They often come to you when they need an original perspective. They are impressed by your ability to come up with unconventional ideas.

Weakness Chaotic and Disorganize

You are also messy and disorganized. Your office is a disaster zone. You have a piling system. Your life is often chaotic. Other people tell you that you need to get organized. They call you a slob. They think you’d get more done if you’d clean up. They can’t understand how you can be productive in such a chaotic environment.

accept

ACCEPT and APPRECIATE

Don’t fix your weaknesses, be proud of them

It might seem like being chaotic is a major weakness that you need to fix. You probably
believe that it’s crucial to become more organized. However, scientific studies have
repeatedly shown that messy people are more creative than organized people.
amplifi

AMPLIFI

Exaggerate and increase your weaknesses

Be even more creative and innovative AND be even more chaotic and disorganized. Turn up the volume on who you are. Amplify it. Don’t turn it down. Don’t moderate or reduce it. Take something apart. Throw something on the floor or at the wall. Break something. Break everything. Spill something. Rip something. Hit it with a hammer. Turn it upside down. Mix up the papers on your desk. Shuffle the songs in your playlists. Wear clothes that don’t match. Change your route to work. Rearrange your work space. Move to a different work space. Work in places that aren’t designed for work. Disrupt your usual way of doing things. Disrupt your thinking. Disrupt everyone. Disrupt everything. Find something amazing in the last place you’d expect. They say you’re too chaotic. Maybe you’re not chaotic enough.

align

ALIGN

Increase elements of the right fit:

  • Activities that require a high level of creativity
  • Opportunities to be original
  • Situations where unconventional ideas are valued
  • Responsibilities that include a lot of variety and novelty
  • Tasks that haven’t been standardized
  • Recognition for your imagination
  • An environment that pushes you to be even more innovative
  • People who appreciate and support nonconformity
avoid

AVOID

Reduce or eliminate elements of the wrong fit:

  • Activities that require a high level of organization
  • Opportunities to be systematic
  • Situations where efficiency is valued
  • Responsibilities that include a lot of routines
  • Tasks that have been standardized
  • Recognition for your thoroughness
  • An environment that pushes you to be even more structured
  • People who appreciate and support neatness
affiliate

AFFILIATE

Find people who are like you AND unlike you
Find similar people so you don’t feel alone

Build relationships with other creative and innovative people. Seek out friends and colleagues who thrive on chaos and stimulate you to create even more outrageous ideas.

Partner with people who are the opposite

systematic organizer

Systematic Organizer

Strength Organized and Systematic
Weakness Rigid and Inflexible

Benefits They can help you with implementation. They can turn your ideas into reality. They can organize your life so that you don’t have to.

Challenges You’ll tend to focus on this person’s inflexibility. Their questions and concerns will feel stifling. They won’t appreciate your ideas. They will be critical of your chaotic style.

Passionate

E
Words people might use to describe your strengths.
  • Creative
  • Innovative
  • Original
  • Inventive
  • Ingenious
  • Unconventional
  • Unusual
  • Nonconformist
  • Imaginative
E

You agreed with these statements:

  • I am creative
  • I am innovative
E
Words people might use to describe your weaknesses:
  • Chaotic
  • Disorganized
  • Sloppy
  • Messy
  • Careless
  • Irresponsible
E
You agreed with these statements:
  • I prefer variety and novelty
  • Disorder stimulates my creativity
E
Chaotic Creators are similar to these types
and themes from other assessments:
  • DISC® Influence
  • MBTI® Intuition, Feeling
  • Big Five® High Openness to
    Experience, Low Conscientiousness
  • Strengthsfinder® Ideation, Strategic

Resources

Learn more about the power of being creative AND disorganized by reading books that encourage originality.
E

Messy: The Power of Disorder to Transform our Lives

Tim Harford

E

A Perfect Mess: The Hidden Benefits of Disorder

Eric Abrahamson
E

The Joy of Leaving Your Shit All Over the Place

Jennifer McCartney
E

Originals

Adam Grant
E

Creativity, Inc.

Ed Catmull
E

Antifragile

Nassim Nicholas Taleb
E

Quirky

Melissa Schilling
E

The Hypomanic Edge

John Gartner
E

Driven to Distraction

Edward Hallowell
E

Faster than Normal

Peter Shankman
E

The Art of Nonconformity

Chris Guillebeau
E

The Freak Factor

Dave Rendall
Does AMPLIFI work in real life?

One of our engineers can solve any problem you put in front of him. He’s amazing!

BUT he tends to ignore everything else while he’s working on the issue.

INSTEAD of trying to fix him, we are finding ways to let him use that superpower to tackle bigger and more involved problems AND then shielding him from interruptions.

One of our technicians can be pushy.

Instead of telling him to tone it down, we are putting him in charge of important projects where being pushy is a plus.

– Mike Bazar, Bazar Solutions

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